https://doi.org/10.51995/2237-3373.v15i3e110043
RIGD, vol.15, e110043, 2025 Credibility at Stake: Organizer-Sponsor Congruence and Involvement as Drivers of Consumer Behavior in Sporting Events Original Article
RIGD, vol.15, e110043, 2025 Credibility at Stake: Organizer-Sponsor Congruence and Involvement as Drivers of Consumer Behavior in Sporting Events Original Article