The objective of this paper is to analyze the impact of virtual simulation use on Product Development Process (PDP). A comparative analysis was made between PDP “Traditional Model” (a name used specifically in this work for product development without virtual tools); and the updated PDP (process which uses virtual simulation to analyze the project before physical prototype build up and testing). The research methodology approach was the case study used in the automotive sector. Analyses were carried out based on documents and data research with professionals involved in PDP activities and virtual simulation. The data research was done using two structural questionnaires; interviews were conducted with Directors and Managers from Product Engineering. According to the theory study and case study results the proposed questions were answered, discussing the advantages and restrictions of virtual tools.