STRUCTURAL CHANGE IN THE FOOD INDUSTRY: A SURVEY ON THE TRENDS TOWARDS CONCENTRATION
Nilson de Paula
Abstract
This article aims to discuss the changes undergone by the world food industry with emphasis on the recent development, taking place in the European Union. The structural change in the food industry has been deeply affected by the whole process of globalization, mainly in terms of integration trade areas and institutional changes which have created a more favorable environment to increasing trade and investment transactions. The analysis contains a survey of the recent literature actual path of transfonnation affecting food industry in the light of new competing conditions and market access. As it is argued, structural change in food industry worldwide towards concentration is associated to the overall trends of trade and FDI, and also to market integration, the emerging of own label products in the retailing segment and finally the strategies of advertising and innovation adopted by firms.
Keywords
Referências
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