Use of the FacebookTM social network in data collection and dissemination of evidence

Ana Cláudia Vieira; Denise Margaret Harrison; Mariana Bueno; Natalia Guimarães

doi:10.1590/2177-9465-EAN-2017-0376

Pesquisa

Use of the Facebook^TM social network in data collection and dissemination of evidence

Uso de la red social Facebook^TM en la recolección de datos y diseminación de evidencias

Uso da rede social Facebook^TM na coleta de dados e disseminação de evidências

Ana Cláudia Vieira; Denise Margaret Harrison; Mariana Bueno; Natalia Guimarães

http://dx.doi.org/10.1590/2177-9465-EAN-2017-0376 Esc. Anna Nery, vol.22, n3, e20170376, 2018

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Abstract

Aim: The aim of this study was to evaluate the use of the Facebook^TM platform as a means of disseminating a video in Portuguese demonstrating the use of three interventions of pain management (breastfeeding, skin-to-skin contact, and sweet solutions) during minor procedures, and to evaluate prior knowledge, the range, dissemination and intent to use the strategies in the future.

Method: This is a cross-sectional survey, which used the "virtual snowball" sampling method, aimed at parents and health professionals caring for neonates. The study was conducted in Brazil, through a Facebook^TM page (https://www.facebook.com/sejadocecomosbebes), in which the video and a brief questionnaire were posted.

Results: After three months the page reached 28,364 "views", in 45 municipalities across Brazil, 1531 people accessed the page, 709 responses to the questionnaires, 1126 "likes", and multiple positive comments. Almost all viewers (99.71%) answered they would use one of the pain reducing strategies.

Conclusion: Our results indicate that using Facebook^TM to deliver and evaluate an intervention is feasible, rapid in obtaining responses at a low cost, and it is promising for data collection and knowledge dissemination.

Keywords

Pain management; newborn; social media; blood collection; knowledge

Resumen

Objective: Evaluar el uso de la plataforma Facebook^TM para diseminar un vídeo em portugués, demostrando las intervenciones de manejo del dolor neonatal (amamantamiento, contacto piel a piel y soluciones dulces) durante procedimientos dolorosos menores, y evaluar conocimiento previo, alcance, diseminación e intención de uso de lasestrategiasenel futuro.

Metodo: El estudio transversal del tipo survey, con método de muestreo virtual "snowball", dirigido a padres y profesionales de salud, aplicado en Brasil, a través de una página creada en Facebook^TM, em la cual un vídeo fue publicado, asociado a unc uestionario corto.

Resultados: Tres meses de recolección em línea mostraronun alcance de 28.364 visitas en 45 municipios del país, acceso a la página por parte de 1531 personas, 709 respuestas al cuestionario. El 99,71% respondieron que recomendarían el uso de una de las estrategias.

Conclusión: La utilización de Facebook^TM para presentar y evaluar una intervención es viable, rápida em la obtención de respuestas, de bajo costo y prometedora para la recolección de datos y la diseminación del conocimiento.

Palabras clave

Manejo del dolor; Recién nacido; Recolección de Muestras de Sangre; Red Social; Conocimiento

Resumo

Objetivo: Avaliar o uso do Facebook^TM, como plataforma de mídia social, para disseminar um vídeo em português, demonstrando as três intervenções de manejo da dor (amamentação, contato pele a pele e soluções adocicadas) durante procedimentos dolorosos menores, e avaliar conhecimento prévio, alcance, disseminação e intenção de uso das estratégias no futuro.

Método: Estudo transversal do tipo survey, com método de amostragem virtual "snowball", direcionado a pais e profissionais de saúde, aplicado no Brasil, em uma página no Facebook^TM na qual um vídeo associado a um breve questionário foi postado.

Resultados: Três meses de coleta online mostraram alcance de 28.364 visualizações em 45 municípios brasileiros, acesso à página por parte de 1531 pessoas, 709 respostas ao questionário. 99,71% recomendariam o uso de uma das estratégias.

Conclusão: A utilização do Facebook^TM para apresentar e avaliar uma intervenção é viável, rápida na obtenção das respostas, de baixo custo e promissora para coleta de dados e disseminação do conhecimento.

Palavras-chave

Manejo da dor; Recém-Nascido; Coleta de Amostras Sanguíneas; Rede Social; Conhecimento

Referências

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Submetido em:
05/12/2017

Aceito em:
08/05/2018